What is Loozr?
Crypto for music communities.
Founded in 2022, Loozr is a revolutionary social platform and marketplace dedicated to empowering artists, creators, and their fans through the innovative integration of blockchain technology. With a commitment to fostering a transparent and equitable ecosystem, Loozr is set to transform the music industry by offering groundbreaking monetization opportunities and enhancing fan engagement.
Loozr connects a global community of artists and listeners, creating a vibrant space for creativity and collaboration. By eliminating traditional barriers, the platform enables artists to take control of their careers, offering them the tools and resources needed to thrive in an evolving landscape.
With features like artist coins, Listen2Earn rewards, and crowd-investing opportunities, Loozr supports a diverse array of creators, ensuring that every voice has a chance to shine. Our platform not only amplifies the visibility of independent artists but also fosters meaningful connections between creators and fans, enabling both to flourish financially and socially.
As the music industry undergoes significant transformation driven by technological advancements and changing consumer behaviors, Loozr stands at the forefront of this evolution. By prioritizing artist empowerment and community engagement, Loozr addresses the challenges faced by musicians today, ensuring fair compensation and greater control over their work.
Loozr Automated Trading Protocol (ATP)
Loozr's Automated Trading Protocol (ATP) is an innovative decentralized system that enables real-time trading of artist tokens. Every artist, creator, and talent on Loozr can issue their own artist coin, allowing fans and investors to support them by buying these tokens. By investing in artist coins, fans gain a stake in the artist’s success, while artists benefit from direct fan support, increased visibility, and new revenue streams.
The protocol is built on a bonding curve model, which dynamically adjusts token prices based on supply and demand. Additionally, Loozr’s platform allows creators across various fields—musicians, record labels, DJs, podcasters, and more—to tokenize their brand for free after completing KYC (Know Your Customer). Loozr charges a small fee on artists’ earnings from their tokens, known as the Artist Reward, which is automatically deducted through the protocol.
Key Features of Loozr ATP
1. Tokenization of Artists and Creators
Every artist on Loozr has their own cryptocurrency that can be bought, sold, and transferred. The price of each artist's coin increases when people buy it and decreases when people sell it.
On Loozr, artists can easily launch their own tokens, known as artist coins, which represent their personal brand, music, content, and future potential earnings. The tokenization process is free, provided the artist completes the KYC (Know Your Customer) verification, ensuring easy and equitable access to the platform.
Loozr offers a seamless and cost-free way for artists to create their own cryptocurrency, making it accessible for all talents. The platform manages the entire smart contract deployment process and handles all technical complexities, allowing artists to focus on their craft. This approach is designed to support independent talents, as we understand the challenges artists face, being creators ourselves.
2. Bonding Curve: How Prices Are Determined
A key feature of Loozr's ATP is the bonding curve, which sets the price of an artist’s token based on supply and demand. The bonding curve acts as an algorithmic pricing model that adjusts the price of tokens automatically. Each artist coin initially starts at zero value when it is created, and its value is influenced solely by buying and selling activity on the platform.
Formula
The formula or “curve” for determining the price of an artiste’s coin is as follows. Note that coins are normally bought and sold with the Loozr coin, LZR, but we provide a dollar version of the formula for easy calculating:
The formula for buying a coin
Where:
P = amount of LZR tokens to trade
RB = amount of LZR tokens locked in the contract
R = reserve ratio
X = number of coins minted
When a coin is created, there are initially zero coins in existence, and thus the price is zero. This model ensures that token prices increase as more tokens are purchased and supply increases, and they decrease if tokens are sold, creating a dynamic pricing mechanism that responds to market demand.
3. Free Token Creation After KYC
Artists on Loozr can create and launch their own artist coins free of charge, following the successful completion of a KYC process. This approach lowers the barrier to entry for artists across multiple disciplines (e.g musicians, indie labels, DJs, podcasters, etc) by enabling them to enter the crypto economy without upfront costs.
After the artist coin is launched, its initial value starts at zero and rises based on market activity through the bonding curve mechanism. Loozr deducts a small fee from the artist’s Artist Reward—an automatic portion of token sales revenue that goes directly to the artist. This fee covers token creation, smart contract management, and platform services, allowing artists to seamlessly manage their coins and engage with fans.
4. Artist Reward
When an artist launches their token on Loozr, they automatically earn a portion of each investment made by their fans, called the Artist Reward. By default, the Artist Reward is set at 5% during Loozr's initial launch phase, meaning artists receive 5% of every token purchased by their fans. For example, if a fan buys 100 LZR worth of an artist’s coin, 5 LZR goes directly to the artist’s wallet as their reward. In future updates, artists and brands will have the flexibility to set their own percentage reward.
This system allows artists to benefit financially as more fans invest in them. Additionally, artists can use their Artist Reward to boost their career by funding music, promotion, and projects. As the artist’s popularity grows, the demand for their coin increases, raising its value. This creates a mutually beneficial relationship where both the artist and their fans or coin holders profit from the artist’s success.
Key Details of Artist Reward:
Artist Reward: Automatically gives artists a portion of each fan investment in their token.
Default Rate: Set at 5% during Loozr's initial launch phase, and allocation from each token sale is given directly to the artist.
The Artist Reward can increase over time as the token price appreciates along the bonding curve.
Loozr deducts a small fee from the Artist Reward as compensation for managing the platform, deploying smart contracts, and supporting token liquidity.
The Artist Reward creates a direct financial incentive for artists to remain engaged with their fanbase and continue producing content. It also allows artists to share in the financial success as their tokens gain value in the marketplace.
Benefits of Loozr
For Artists:
Direct Access to Funding: Secure startup capital directly from fans via our Artist Token Launchpad, reducing reliance on traditional financial backing and allowing investment in production, branding, and touring.
Greater Control and Revenue: Maintain full control over your music, from creation to distribution. Set your own revenue-sharing terms and keep a larger share of your earnings with transparent on-chain royalty distribution.
Enhanced Fan Engagement: Build a dedicated fanbase that’s financially invested in your success. Fans earn rewards and gain exclusive access, creating a deeper connection and incentivizing them to promote your work.
Innovative Tools for Creation: Utilize Loozr AI Studio to enhance your creative process with AI-driven music generation, helping you produce, refine, and monetize your content more efficiently.
Global Music Distribution: Effortlessly distribute your music to over 220+ platforms worldwide, including major networks like TikTok and YouTube, while retaining full rights and royalties.
Secure and Transparent Transactions: Benefit from the NEAR Protocol’s secure and scalable infrastructure, ensuring reliable and transparent financial transactions with no need for extensive crypto knowledge.
For Fans:
Investment Opportunities: Invest in your favorite artists through their unique social tokens and music tokens, potentially earning from their success as the value of these tokens grows.
Earn from Listening: Participate in our Listen2Earn model, where you can earn tokens simply by streaming music you love, aligning your financial interests with the artists you support.
Exclusive Access and Rewards: Enjoy perks such as free access to shows, private events, and exclusive merchandise, thanks to the direct relationship with the artists you support.
Direct Engagement: Engage with artists on a deeper level through exclusive content and interactive experiences, fostering a more personal connection beyond traditional streaming platforms.
Transparent and Fair System: Benefit from the transparency of on-chain accounting and smart contracts, ensuring fair compensation for both you and the artists you support.
For Labels:
Diversified Revenue Streams: Earn revenue from both traditional music streams and token sales, providing additional income opportunities through the management of artist tokens.
Enhanced Transparency: Utilize on-chain tracking for real-time data and royalty distribution, improving transparency and decision-making within your operations.
Global Talent Access: Expand your portfolio by accessing a wide range of global talents through Loozr’s innovative platform, creating a dynamic and resilient portfolio.
New Monetization Avenues: Tokenize music catalogs and unlock new revenue opportunities, enhancing the value of your assets and staying ahead in the evolving music industry.
Streamlined Distribution: Leverage Loozr’s distribution services for efficient global reach, ensuring your artists’ music is available across numerous platforms with minimal hassle.
Loozr’s Automated Trading Protocol (ATP) revolutionizes the way fans and artists interact financially by offering a decentralized, transparent, and accessible system for investing in talent. By allowing artists to tokenize themselves and their brand, Loozr enables direct fan investment and engagement, creating a self-sustaining ecosystem where both fans and artists thrive.
Through the Artist Reward, bonding curves, and transparent on-chain systems, Loozr provides a robust framework for artists, fans, and labels to participate equitably in the growth of the creative economy.
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