Branding Kit

Welcome to the official Loozr Branding Kit—your go-to guide for maintaining brand consistency, clarity, and impact. Whether you're designing for fans, creators, or investors, this kit ensures Loozr’s identity is communicated with strength and unity.

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Brand Identity Overview

At Loozr, we’re more than just a platform—we are your friend in growth, where music meets the future. Our brand reflects innovation, collaboration, empowerment, and an unwavering commitment to revolutionizing the music industry. Every interaction should communicate these values.

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Brand Elements

1. Logo

Our logo is the visual cornerstone of Loozr’s identity. It should always be displayed with respect and clarity. Please use the approved versions below.

• Use in all horizontal contexts.

Horizontal SVG on a Dark Background.

Horizontal SVG on a White Background.

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• Use in all Vertical contexts.

Vertical SVG on a Dark Background.

Veritcal SVG on a White Background.

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• Icon

For token, social or accent.

For avatars, favs, etc

Download the Loozr logo pack here 👇👇👇

11KB

Loozr_branding_kit.zip

archive

2. Color Palette

Our colors are designed to convey energy, growth, and innovation. Use these colors consistently across all touchpoints for a unified brand experience.

• Primary Colors:

  • Loozr Purple: #8369F4

  • Loozr Pink: #F039E2

  • Loozr AccentGreen: #67FFC8

  • Loozr White: #FFFFFF

• Secondary Colors:

  • Deep Black: #0C0F15

  • Soft Gray: #11151D

Tip: Use the Loozr Purple for highlights and accents, and Deep Black for strong contrast elements.

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3. Typography

Our fonts communicate modernity, clarity, and confidence. Stick to the approved typefaces for all Loozr communications to maintain visual coherence.

• Primary Font: Montserrat (Bold, Medium, Regular)

• Secondary Font: Poppins (Regular, Medium, SemiBold, Bold, Heavy, Black)

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4. Iconography

We use clean, modern icons that emphasize simplicity and clarity. Icons should be minimal and cohesive, always aligning with our brand’s visual language. Please avoid using overly complex or decorative icons.

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5. Tone of Voice

Loozr’s voice is empowering, innovative, and collaborative. Speak to our audience like a friend in growth—motivating, inclusive, and forward-thinking. Whether addressing fans, creators, or industry stakeholders, maintain a balance of professionalism and approachability.

Key Attributes:

• Friendly: We are relatable and supportive.

• Visionary: We speak to the future of music and technology.

• Empowering: We elevate creators, fans, and partners alike.

Example: "Join us in shaping the future of music—where you are no longer just a listener, but a collaborator, investor, and creator of new opportunities."

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Brand Usage Guidelines

Do:

• Use the logo and colors consistently.

• Keep designs clean and minimal.

• Maintain brand tone in all messaging.

• Ensure all visuals are high-quality.

Don’t:

• Modify or distort the logo in any way.

• Use off-brand colors or fonts.

• Overload designs with unnecessary graphics or text.

• Stray from the Loozr voice—remain friendly, professional, and empowering.

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Need Assistance?

For any questions or specific design needs, don't hesitate to get in touch with the Loozr team at [e-mail]

Let’s build the future of music, together.